Our Roots, Our Mission.
Born in America with South Asian roots, we grew up navigating two worlds. We craved brands that spoke to our unique cultural identity, but they were few and far between. Now, with a new wave of incredible South Asian brands and a vibrant consumer base, we see an opportunity—and a responsibility—to build the platform we wish we'd had.
The Founders Playbook
As founders ourselves, we've lived the hustle. We know the late nights, the emotional rollercoaster, and the struggles with distribution, marketing, and access to capital. We've been there. But we've also built a strong playbook and a network that can make a difference. We are committed to being the rising tide that lifts all boats, providing the tools and support South Asian brands need to succeed.
- Accelerator Support – Mentorship, funding access, and expert guidance tailored to South Asian founders.
- Curated Marketplace – A platform to showcase and sell South Asian products.
- Agency & Community – Growth services plus access to a founder-first network of peers and investors
Meet the Founders Behind the Mission
We started this journey not just as builders, but as South Asian founders navigating the same challenges many of you face. As husband and wife, we’ve lived the grind, celebrated the small wins, and felt the weight of being underrepresented in the entrepreneurial space.
We believe in a world where culture and commerce work hand-in-hand to create meaningful brands. This isn't just a business for us—it's a mission to celebrate and elevate our community's incredible talent.
The Marketplace
Join us in creating the next generation of iconic South Asian brands.
The Accelerator
Submit your application online. If selected, you’ll be invited for a discovery call to align on your goals.
Sachin was so helpful in getting my 100 thoughts organized to re-launch our company’s website and many services. The process was quick, efficient and I loved working with such a passionate and driven individual.
Nirathi | Rhythmaya
Frequently Asked Questions
Our vision is to be the premier platform for South Asian commerce, providing the essential tools for brands to thrive and for consumers to connect with products that celebrate their culture.
We carefully vet brands based on their quality, mission, and potential for growth. We partner with founders who are passionate about their craft and are committed to delivering exceptional products to their customers.
It means having a deep appreciation for our South Asian heritage while also embracing our American upbringing. We believe this duality is a strength that allows us to connect with a diverse audience and celebrate the modern South Asian experience.
With years of experience in e-commerce and digital marketing, we've developed proven playbooks for growth. We provide hands-on marketing services and strategic guidance to help brands build a profitable customer base.
Our primary focus is on South Asian founders in the USA, but our community, podcast, and content are relevant to anyone passionate about the space, regardless of location.
Stay Connected. Grow Together.
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